Privacy policy
Last updated 20 October 2026.
This policy explains what personal data Fidara collects, why, and what you can ask us to do with it. Fidara is operated by Fidara, run by Nabeel Imran, based in Dubai, United Arab Emirates ("Fidara", "we"). Questions go to WhatsApp +971 52 220 5461.
The short version
- This website sets no cookies and runs no analytics or advertising trackers.
- We only collect what you choose to send us, usually by WhatsApp or email.
- We use it to reply to you and, if you become a client, to deliver our services.
- We never sell personal data.
What we collect
When you contact us. If you message us on WhatsApp, email us or use the audit form (which opens WhatsApp with your details filled in), we receive what you send: typically your name, firm name, website, social media page, phone number and the content of your message.
When you are a client. We process business contact details of your team and, where our services require it, data about your leads and prospects. In that case we act on your instructions as a data processor, and our client agreement sets out how that data is handled.
When we research prospects. For our own outreach we use business contact information that is publicly available, such as company websites and professional profiles. Every message we send offers a simple way to opt out.
Why we use it
- To reply to your enquiry and prepare an audit you asked for (your request and consent).
- To deliver services under a contract with your firm.
- To keep business records we are required to keep by law.
AI phone calls
If you request an audit and agree to a call, Fidara's AI assistant may phone you about your request. It always says it is an AI. Calls are recorded and transcribed so that we can follow up accurately and improve our service. If you ask us not to call you, we won't. Recordings are deleted within 12 months.
Who we share it with
We use a small number of service providers to run our business: WhatsApp (Meta) for messaging, our email provider, our website host, and our AI calling platform (Vapi) and its voice and transcription providers, Cloudflare for our website and lead form, Telegram for internal notifications, and the tools we use to deliver client work such as calendars, spreadsheets and AI voice and chat platforms. They process data on our behalf. Some of them store data outside the UAE; where that happens we use providers that offer appropriate protection for the data.
How long we keep it
Enquiries that don't lead to work are deleted within 12 months. Client records are kept for the duration of our contract and for as long as UAE law requires afterwards.
Your rights
Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other laws that may apply to you, you can ask us to tell you what data we hold about you, correct it, delete it, or stop using it for marketing. Email WhatsApp +971 52 220 5461 and we will reply within 30 days.
Changes
If we change this policy we will update the date at the top of this page.